Swiss luxury brand TRUE LOVE and Macromedia University of Applied Sciences collaborate and are staging an artistic love story between dancers: «ART OF LOVE»

The love story of a young couple is a new audiovisual interpretation of the topic: «What does TRUE LOVE mean to you?» in dance, music, art and emotions.

The inspiration for the performance project came from a graduate of the media management course at the Macromedia Freiburg, who has a passion for dance and movement.

In order to give the «ART OF LOVE» dance video a deeper emotional value, the guests of the TalentCamp of the Macromedia University of Applied Sciences Freiburg were able to enrich analog images of the dance video with their own emotions. The contributions were subsequently integrated into the dancing love story,  thus creating an additional level of expression.

The artistic staging of the «ART OF LOVE» video is  carried out beyond social media into the world with the aim of arousing positive emotions and establishing a deeper value connection with the new generation.

Macromedia and TRUE LOVE support young talents and their creative potential.